Description
Offered by the National Open University of Nigeria (NOUN)
Discover how marketing drives business success — and how you can too.
📝 Course Overview
MKT 108: Introduction to Marketing is a foundational course designed to help you understand how businesses attract, satisfy, and retain customers in today’s competitive world. Offered by the National Open University of Nigeria, this course demystifies the core concepts of marketing and equips learners with practical knowledge applicable across various industries.
You’ll explore everything from market segmentation and branding to advertising, distribution, consumer behavior, and digital marketing trends — with specific insight into the Nigerian market context.
Whether you’re a business student, aspiring entrepreneur, or working professional, this course helps you develop a marketing mindset critical for growth and customer satisfaction.
🎯 What You Will Learn
By the end of this course, you’ll be able to:
- Define and explain the basic principles of marketing
- Understand the marketing mix (4Ps) and how to apply it
- Identify target markets and develop relevant strategies
- Explore consumer behavior and the buyer decision process
- Understand the role of advertising, branding, and promotion
- Learn about distribution channels and pricing in Nigerian markets
- Analyze current trends like digital marketing and social media
🧩 Course Modules Include:
- The Nature and Scope of Marketing
- The Marketing Environment
- Market Segmentation and Targeting
- The Marketing Mix: Product, Price, Place, Promotion
- Consumer and Buyer Behavior
- Marketing Research and Information Systems
- Branding and Product Life Cycle
- Marketing Communication & Advertising
- Digital and Social Media Marketing in Nigeria
- Ethical Issues and Marketing Regulations
👩🏫 Who Should Enroll?
This course is ideal for:
- Undergraduate students in business, management, or social sciences
- Entrepreneurs and business owners
- Sales and marketing professionals
- Anyone interested in understanding how to grow and position a brand
🧠 Course Details
- Course Code: MKT 108
- Credit Units: 2
- Institution: National Open University of Nigeria (NOUN)
- Mode: Online | Self-Paced | Distance Learning
- Assessment: Tutor-Marked Assignments (TMAs) + Final Examination
🚀 Why This Course Matters
✔️ Gives you a practical understanding of marketing in Nigeria
✔️ Prepares you to develop effective marketing strategies
✔️ Empowers you with tools to grow a brand or business
✔️ Sets the foundation for advanced marketing courses and roles
✔️ Builds confidence in managing real-world customer relationships
💬 What Students Are Saying
“I used the strategies from MKT 108 to grow my side hustle into a real business. It’s a must for every aspiring entrepreneur.”
— Chioma E., Student and Business Owner
“Now I understand how marketing shapes consumer behavior and why some brands win big while others fade.”
— Emeka O., Marketing Assistant
🎓 Take the First Step Into the World of Marketing
Don’t just sell — connect, solve, and grow.
Enroll in MKT 108: Introduction to Marketing today and build the marketing skills that fuel businesses and create impact.
📘 Course Title: Introduction to Marketing
📍 Course Code: MKT 108
🏛️ Institution: National Open University of Nigeria (NOUN)
🧠 Format: Online | Flexible | Self-Paced