Imagine you’re inviting someone to hang out.
If you just say, “We should hang out sometime,” they might agree but then nothing happens.
But if you say, “Let’s meet this Saturday at 3 PM at the mall,” it’s way more likely to actually happen.
That’s because you locked in the time and place immediately, instead of leaving it vague.
In business, this is called BAMFAM — Book-A-Meeting-From-A-Meeting.
When talking to potential customers, you always set the next step (like scheduling another call) before ending the current conversation.
Never say, “I’ll follow up later,” because they’ll forget or lose interest.
For example:
Someone calls an insurance company and shows interest.
Before the call ends, instead of saying, “We’ll email you later to figure out a good time,” they say, “Let’s book a follow-up call right now — does Tuesday at 10 AM work for you?”
This small habit can stop people from disappearing and make businesses way more successful.
It’s not about fancy tools; it’s about being clear and taking action immediately.
