Offered by the National Open University of Nigeria (NOUN)
Build Smart Retail Skills for a Competitive Market.
📘 Course Overview
MKT 104: Retail Management is a foundational course designed by NOUN to introduce learners to the exciting and fast-evolving world of retailing. Whether you’re interested in managing your own store, optimizing retail strategies for a business, or working in the growing Nigerian retail sector, this course gives you the knowledge and tools to succeed.
You’ll explore the complete retail process—from store layout and merchandising to customer experience and inventory management. The course also addresses emerging trends like e-commerce, consumer behavior, and retail technology—all tailored to Nigeria’s unique market landscape.
🎯 What You Will Learn
By the end of this course, you will be able to:
- Understand the fundamentals of retailing and its role in the economy
- Analyze different types of retail formats (supermarkets, online stores, kiosks, etc.)
- Manage key retail functions like buying, pricing, inventory, and display
- Apply effective customer service and sales strategies
- Understand consumer behavior in the Nigerian retail context
- Evaluate modern trends such as online retailing and mobile commerce
📚 Course Topics Include:
- Introduction to Retailing
- The Role of the Retailer in the Supply Chain
- Types and Formats of Retail Businesses
- Retail Location and Layout Strategy
- Inventory Control and Merchandising
- Customer Service and Relationship Management
- Pricing Strategy in Retail
- Technology and E-Commerce in Retail
- Legal and Ethical Issues in Retailing
- Challenges of Retailing in Nigeria
- Case Studies on Nigerian Retail Brands
👩🏫 Who Should Enroll?
This course is ideal for:
- Business and Marketing students
- Aspiring retail entrepreneurs and store managers
- Employees in supermarkets, boutiques, malls, and online stores
- Anyone interested in understanding how retail works in the Nigerian economy
🧩 Course Format
- Institution: National Open University of Nigeria (NOUN)
- Course Code: MKT 104
- Mode of Study: Online & Distance Learning
- Assessment: Tutor-Marked Assignments (TMA) + Final Examination
- Credit Units: 2 Units
🌟 Why This Course is Essential
✔️ Helps you build practical retail skills in a Nigerian context
✔️ Prepares you for a career in retail management or entrepreneurship
✔️ Offers insight into modern retail technology and trends
✔️ Equips you to optimize customer experience and store performance
✔️ Perfect for learners who want real-world, job-ready knowledge
💬 What Students Are Saying
“I always thought managing a shop was simple—until I took this course. Now, I understand pricing, layout, and even how customers think!”
— Blessing U., Boutique Owner
“MKT 104 helped me organize my retail business and boost sales using better strategies.”
— Ola A., Mini Mart Operator
🛒 Ready to Take Retail Seriously?
Enroll in MKT 104: Retail Management and gain the expertise to run a store, manage operations, or work with retail giants across Nigeria. Whether physical or digital retail—this course prepares you for it all.
📘 Course Title: Retail Management
📍 Course Code: MKT 104
🏛️ Institution: National Open University of Nigeria (NOUN)
🧠 Mode: Online | Flexible | Self-Paced
Curriculum
- 3 Sections
- 16 Lessons
- Lifetime
- Module 1: Background Issues on RetailingThis module introduces the fundamental concepts of retailing and the role it plays in the distribution channel. Students will learn about retail institutions, their functions, and the theoretical foundations of channel management.5
- Module 2: Issues in Retail ManagementIn this module, students will delve into the key issues that affect retail management, from retail strategy formulation to pricing decisions and the growing influence of non-store retailing.6
- Module 3: Strategic Issues in Retail ManagementThis module looks at advanced issues in retail management, focusing on strategic planning, auditing, and the future of retailing.5
