1. A firm that focuses excessively on improving the features and quality of its product without considering whether customers can afford it risks falling into which challenge?

2. Marketing management differs from general marketing because it primarily focuses on:

3. Which of the following best differentiates the production and product concepts?

4. A company that prioritizes satisfying immediate consumer desires without considering the environmental damage caused is ignoring which philosophy?

5. Which of the following is NOT a pillar of the marketing concept?

6. In distinguishing between selling and marketing, which statement is most accurate?

7. Which of the following best explains why marketing concepts are described as “roadmaps” in management?

8. Henry Ford’s Model T production philosophy illustrates the production concept because it:

9. A bank that forces its marketers to meet aggressive customer acquisition targets regardless of customer interest is applying which marketing philosophy?

10. The Coca-Cola Company producing drinks enjoyed by consumers, while critics argue about caffeine and waste pollution, is an example of a conflict explained by which philosophy?