📈 MKT 108: Introduction To Marketing : Leeway Marketplace

1. A company’s decision to partner with host communities in addressing the environmental degradation caused by its operations is an example of which marketing approach?

Managerial Approach

Social Approach

Economic Approach

Technical Approach

2. Which of the following situations is LEAST likely to be a concern of the social approach to marketing?

Examining how changes in consumer behavior can increase a company’s market share.

Studying the societal costs associated with aggressive sales tactics.

Assessing whether advertising campaigns are truthful and not misleading.

Analyzing the environmental consequences of industrial waste produced by marketing activities.

3. Which of the following is a critical argument against the necessity of formal marketing planning, as noted in the managerial approach?

Formal planning is necessary only for environmental sustainability.

Formal plans are only useful for large corporations.

Marketing control is more important than planning.

Formal plans are only useful for large corporations.

4. Which of the following is NOT a focus of the managerial approach in marketing?

Marketing control

Marketing planning

Marketing analysis

Ecological impact of marketing

5. In the managerial approach to marketing, what is the potential risk of operating without formal marketing plans, particularly in mature companies?

The assumption that past success guarantees future performance in a rapidly changing market.

The inability to measure the company’s impact on environmental sustainability.

Over-reliance on government regulations to guide marketing activities.

A failure to recognize the growing importance of social responsibility in marketing.

6. Why is the managerial approach considered a “top management task” in marketing?

Because it involves evaluating the company’s impact on society and the environment.

Because it focuses on positioning the company’s products and services in the marketplace effectively.

Because it focuses solely on financial aspects of the business.

Because it ensures that marketing practices comply with legal regulations.

7. Which of the following scenarios would benefit most from the managerial approach in marketing?

An organization assessing the environmental damage caused by its production process.

A new company with a strong environmental focus seeking to minimize waste.

A non-profit organization measuring its social impact on local communities.

A company struggling to define its target market and create a formal marketing plan.

8. Which of the following is an example of how the managerial approach to marketing is applied in small companies?

Implementing marketing control measures to prevent negative ecological impacts.

Refusing to create formal marketing plans due to limited resources.

Creating long-term strategic marketing plans to increase market efficiency.

Focusing on building partnerships with host communities for sustainable growth.

9. Which of the following best describes the relationship between the managerial approach and the dynamic environment in which marketing operates?

The dynamic environment focuses on product obsolescence rather than marketing strategy.

The dynamic environment makes formal marketing planning unnecessary.

The dynamic environment reinforces the need for flexible and well-structured marketing plans.

The dynamic environment has no impact on marketing analysis or control.

10. The social approach to marketing primarily concerns which of the following?

Ensuring that marketing practices do not cause negative social or ecological effects.

Evaluating the economic efficiency of marketing activities.

Analyzing the market competition to gain a competitive edge.

Maximizing the company’s profit margins in the marketplace.

Question 1 of 10

Leeway Marketplace

…Find What You Need, When You Need It

📈 MKT 108: Introduction To Marketing

Curriculum

Unit 2: Approaches to the Study of Marketing

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