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National Open University
MKT 108: Introduction To Marketing
MKT 108: Introduction To Marketing
Curriculum
3 Sections
15 Lessons
Lifetime
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Module 1: Introduction to Marketing
This module introduces the foundational concepts of marketing, its importance in business, and the various environments that affect marketing decisions.
5
1.0
Unit 1: Introduction
1.1
Unit 2: Approaches to the Study of Marketing
1.2
Unit 3: Marketing Management Philosophies
1.3
Unit 4: Marketing Environment
1.4
Unit 5: Functions of Marketing
Module 2: Channels of Distribution
This module focuses on how products move from manufacturers to consumers, and the importance of distribution in the marketing process.
5
2.0
Unit 1: Product Classification I: Consumer Products
2.1
Unit 2: Product Classification II: Industrial Products
2.2
Unit 3: Buying Process
2.3
Unit 4: Channels of Distribution
2.4
Unit 5: Middlemen and Marketing Activities
Module 3: Market Strategies
This module covers how businesses can develop and implement effective market strategies to reach their target audience and manage risks.
5
3.0
Unit 1: Marketing of Services
3.1
Unit 2: Marketing Risks
3.2
Unit 3: Market Segmentation
3.3
Unit 4: Promotion
3.4
Unit 5: Consumerism
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